As a result of a successful promotional campaign for a pincushion in the s, Washburn Crosby Co. Ina new agency, Advertising to Women, was founded. Some critics of the portrayal of women in advertising hoped this situation would give rise to more positive images of women. Adobe on its future as rival Salesforce invades its turf By George P. At the end of the war, advertisers began once again to show women at home, sometimes going so far as to suggest that a working mother was not a good mother.
As more women entered the workforce, however, another kind of advertising made use of them as a means for selling goods and services.
Women: Representations in Advertising
The most recent, introduced inwas a multicultural composite of the features of 75 women of varying ethnicities. Hartley was shown in a distinctly non-traditional role—fixing a car. A classic ad from that period came from the Polaroid camera campaign featuring actors James Garner and Mariette Hartley. Feminism and the '60s One of the chief targets of the revitalized women's movement in the s was the representation of women in all mass media. Research that showed a definitive correlation between eating disorders and advertising gained prominence in the s.